From what I can tell, each image in this realm is built upon a specific environmental structure. Two different, but not directly opposing factors intertwine creating a new and unusual picture. To work it out in my own head I think of colors. The two factors don't exactly interact like black does with white, but instead share a more complex relationship. One that incorporates elements of environment and camera angle. A black hat with a purple electron if you will.
I ran across two good examples today. One is a phrase, the other is a picture.
First,
"Credit Suisse Report Sets Gold Market On Fire"
Gold on Fire. Wow. That is an amazing image.
Second,

This man's name is Akeel. He is a lawyer.
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