The Design Dividend

I have talked at good length about the increasing power of design in the American psyche. In one of my previous posts I mentioned how design focused companies have outperformed the rest of the market by 10 to 1. Above is the chart that demonstrates the point.

A component of the American design revolution that is missing from the above and only briefly mentioned in the October issue of Fast Company is what to do with a great peace of design. If you are fortunate enough to have a designer that can create the next i-pod, how do you market it? What steps are necessary to build the essence? This is the stuff I love.