The personal revolution

6 of the 10 non-fiction best-sellers at Barnes and Nobel have pictures of individual people on their cover. The interesting thing is that as I looked at each book, a clear and distinct emotion came from each. Clinton's new book made me think powerful man. The Jenny McCarthy new book made me think caring mom. My guess is that what drives most consumers to pick up one of these books and bring it to the counter for purchase, is that they aspire to be the person who wrote it. Someone should test this theory by manufacturing a book with a famous celebrity's face on the cover (Gary Coleman...?) along with some nice text on the back and front covers but completely void of any text inside.